• Follow us


Six design principles for artificial intelligence in digital business

Artificial intelligence (AI) is capable of augmenting and automating decisions or tasks currently performed by humans, which makes it an indispensable tool for digital business transformation. With the help of AI, organisations can hope to reduce labour costs, generate novel business models, and generally streamline processes and improve standards of customer service. Nevertheless, it is important to stay pragmatic in approach, since the vast majority of AI technologies remain in their infancy.

To navigate this issue of AI technology immaturity, CIOs should ensure that applications intended to serve a strategic business purpose — such as maximising revenue or scaling certain services — are designed for strategic effect

Gartner has identified and outlined six design principles to help CIOs evaluate each AI application offering with strategic intent. These are applications intended to help achieve business results, not just operational improvements. It is not necessary for applications to adhere to all six principles. However, designs which show fewer than two principles should be reconsidered.

Design principle no. 1: Anticipate the future

When applied to digital business, AI generates insights which lead directly to business execution. Strategic AI solutions are capable of providing granular insights which can suggest how particular customers or markets will behave in specific situations in the future, and what the business can do to influence their decisions. If an application can deliver proven, trustworthy insights, it will reap the reward of being adopted and relied on by more enterprises to guide future execution systems.

AI can produce more granular insights that are better tailored to individual situations than conventional analytics applications. Therefore, AI applications can reduce false readings — the more trustworthy the insights, the more enterprises are likely to rely on them to guide execution systems.

Design principle no. 2: Act autonomously

The value of AI applications lies in its the automation of manual processes. However, the technology can also enable the autonomous operation of a business. A strategic AI application that acts autonomously does not require human direction. This autonomy, in turn, produces considerable productivity gains by complementing the work completed by humans and freeing up the workforce to carry out more personalised tasks.

Those responsible for designing AI applications for autonomous operations should ensure that the applications are located in proximity to the work being carried out, have close-to-real-time comprehension of processes and their condition, and possess the capability to make decisions on the spot.

Design principle no. 3: Connect to the customer

Intimate knowledge of markets and customers is integral to the success of digital business. To aid digital business initiatives, AI applications should aim to get as close to customers as possible. CIOs would be well-advised to follow the lead of digital behemoths whose popular technologies — run by AI — get between companies and customers.

Amazon’s Alexa and Apple’s Siri are pertinent examples. Consumers use these devices powered by these technologies as intermediaries in order to access the capabilities of external, third-party platforms. Consequently, Amazon and Apple are able to gather better data about customers than the companies whose services they are accessing. In a similar vein, CIOs may want to consider strategic AI applications that enable their business to capture critical information, with a view to building more intimate customer relationships in the long run.

Design principle no. 4: Elevate the physical

The advent of autonomous mines promises to transform the economics of the mining industry. Robotic surgery aims to deliver improved results for patients. Similarly, developers of strategic AI applications should strive to make a difference in the physical world. AI can effect physical change by working in tandem with other advanced technologies, or by facilitating new ways in which things can interact and collaborate. Increasingly sophisticated 3D printing is a prime example: GE Aviation now creates fan blades for its jet engines using 3D printing technology. Introducing AI into the mix can open up further possibilities and more complex use cases for 3D printing, such as adjusting the printing process to accommodate manufacturing where a number of variables need to be controlled simultaneously.  This is especially important when conditions are unpredictable: severe weather conditions, battlefield operations, conditions at sea, etc.

Design principle no. 5: Detect the invisible

AI can manage operations to a standard that human ability cannot match and, frankly, cannot even see or detect in a meaningful timeframe when a rapidly breaking event happens in cyberspace. Strategic AI applications should exploit the advantages of greater resolution and speed. Digital technology can enable an organisation to control things, events and outcomes with incredibly high precision. High-speed trading applications are already able to move large sums of money in a matter of nanoseconds. These applications are powered by algorithms that simultaneously consider stock prices, weather and political developments. This intelligence enables traders to execute millions of orders in mere seconds, giving their organisations the upper hand.  In many cases, these capabilities will become the minimum required to enter into a business and will drive newer capabilities to become competitive.

The digital world is increasingly granular. With 1 trillion connected things forecast by 2050, AI is the only possible solution to scaling decision making to such a level and to dealing with so much complexity.

Design principle no. 6: Manage risk

Security, risk and privacy issues constitute the biggest obstacles when it comes to developing AI applications. These become even greater issues when AI applications serve a strategic business purpose. A mistake doesn’t merely disrupt operations, it harms the core of a brand or enterprise.  In some cases, the AI applications themselves, capable of learning, develop their own recipe for completing their mission that may endanger others. As a result, CIOs should devise explicit plans to identify and mitigate risk in AI application designs, and define behavioural limits.

These six design principles should be used to evaluate all proposed AI applications. CIOs are advised to prioritise design principles differently, depending on the specific needs and circumstances of an individual enterprise. For example, cautious enterprises should focus on managing risk, while companies involved with the Internet of Things and blockchain should take greater heed of “elevating the physical” and “detecting the invisible.” With a combination of tailored principles, sufficient funding for data quality improvement, and executives at the helm who have a grasp of business strategies, organisations will be better equipped to overcome the often-daunting barriers to digital success.

Jorge Lopez, distinguished vice president, GartnerImage Credit: John Williams RUS / Shutterstock

Read More

Leave A Comment

More News

Latest ITProPortal news

Foxconn president resigns to run for office 2019-06-21 08:00:29He wants to focus on his presidential campaign.

Google confirms it's leaving the tablet business 2019-06-21 07:58:09It's throwing everything it has into the laptop business.

US city votes to pay ransomware demand 2019-06-21 07:30:31Riviera Beach can't catch a break.

iPaaS: The true digital transformation enabler 2019-06-21 07:00:33At the heart of any digital transformation project is the same principle – getting access to data and managing that data effectively.

5G can help start ups compete better 2019-06-21 06:30:585G could give birth to a whole new wave of start-up businesses, who would leverage the technology to compete better against well-established players i

Leaked passwords are only the tip of the 2019-06-21 06:30:45The true cause of the problem isn’t what one company does or doesn’t do with their security, but the underlying premise that personally id

The rise of voice commerce 2019-06-21 06:00:46This is a burgeoning trend that could be a huge market in the very near future.

IT issues creating workplace "black hole" 2019-06-21 06:00:33Employees are losing hours fixing stuff around the office.

GDPR compliance: is your business at risk of 2019-06-21 05:30:57Since the introduction of GDPR last year, small businesses have faced increased pressure to develop and alter their existing policies in line with the

How continuous deployment can help you keep pace 2019-06-21 05:00:10With every company now a software company, here's how continuous deployment makes you stand out from the crowd.

Keeping up with digital transformation: Is your ERP 2019-06-21 04:30:46Digital transformation need not be a scary term, but the foundation of your ERP strategy.

Why the jewellery sector is in major need 2019-06-21 04:00:07How blockchain and modern technology has helped to change the way the sector is functioning.

TechRadar: Internet news

Heads up, Mac gamers: big-time PC game port 2019-06-18 13:49:56Aspyr is ending sales of 32-bit titles as Apple discontinues 32-bit app support in the upcoming macOS Catatlina.

Cyberpunk 2077: release date, trailer and news 2019-06-18 13:26:57If you thought CD Projekt Red’s upcoming FPS RPG looked incredible before E3 2019, just wait until you see Keanu Reeves.

Animal Crossing on Nintendo Switch: release date, news 2019-06-18 13:06:19Animal Crossing: New Horizons isn't coming this year, but it's shaping up to be a totally unique experience.

These Huawei P30 Pro deals are now incredibly 2019-06-18 12:58:24One of the world's best phones at a great price - get a Huawei P30 Pro deal now and save some money, if you dare.

Australia vs Jamaica live stream: how to watch 2019-06-18 12:41:47Can the Matildas book their place in the Women's World Cup round of 16 with a win against the Reggae Girlz? Don't miss a kick with our Australia vs

Facebook WordPress plug-ins found to have zero-day flaw 2019-06-18 12:27:36Security researchers from Plugin Vulnerabilities have openly disclosed two zero-day flaws in Facebook's WordPress plugins, putting thousands of users

Expensive spectrum puts European 5G at risk 2019-06-18 11:58:13Recent spectrum auctions raise fears over rising costs

Best tablet 2019: the top tablets you can 2019-06-18 11:54:24The best tablets come from Apple, Google, and Microsoft, but not all are created equal. Here's what we like so far in 2019.

Amazon Prime Day deals 2019: everything you need 2019-06-18 11:52:04Amazon Prime Day is fast approaching, so we've put together a guide on how to find the best deals and everything else you need to know for the July s

EE now lets you watch BBC iPlayer and 2019-06-18 11:36:35EE users can now get some of the biggest data gobbling video players without data allowance with their mobile phone deal.

The 10 best cheap fitness trackers: the top 2019-06-18 11:21:31Wearable fitness trackers are smarter and cheaper then ever before, you don't have to spend as much to get fit.

The best free stock video sites 2019 2019-06-18 11:19:20Find high quality free stock video clips to use in all your projects – whether they're personal or commercial.

TechCrunch » Enterprise

Get your early-bird tickets to TC Sessions: Enterprise 2019-06-20 16:00:41In a world where the enterprise market hovers around $500 billion in annual sales, is it any wonder that hundreds of enterprise startups launch into t

Transitioning from engineering to product with Adobe’s Anjul 2019-06-20 13:05:14Many roles inside of startups and tech companies are clear: marketers market, salespeople sell, engineers engineer. Then there are the roles like &ldq

Daily Crunch: Slack makes its Wall Street debut 2019-06-20 12:42:22The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox ever

Machine learning for everyone startup Intersect Labs launches 2019-06-20 12:30:02Machine learning is the holy grail of data analysis, but unfortunately, that holy grail oftentimes requires a PhD in Computer Science just to get star

Slack opens at $38.50, a pop of 48% 2019-06-20 12:12:38Slack, the workplace messaging platform that has helped define a key category of enterprise IT, made its debut as a public company today with a pop. T

The boring genius of how Atrium kills legal 2019-06-20 12:12:32Law firms have little incentive to build or buy software that will save their lawyers time because they often bill clients by the hour. Tasks like tra

GirlGaze Network looks to connect brands with female 2019-06-20 08:32:10It started with a hashtag. Amanda de Cadenet, photographer, author and TV host, was spending time with her sister, a director and photographer in her

SaaS data protection provider Druva nabs $130M, now 2019-06-20 07:07:34As businesses continue to move more of their computing and data to the cloud, one of the startups that has made a name for itself as a provider of clo

Text IQ, a machine learning platform for parsing 2019-06-19 10:37:30Text IQ, a machine learning system that parses and understands sensitive corporate data, has raised $12.6 million in Series A funding led by FirstMark

Postman raises $50 million to grow its API 2019-06-19 07:00:18Postman, a five-year-old startup that is attempting to simplify development, tests and management of APIs through its platform, has raised $50 million

Blue Prism acquires UK’s Thoughtonomy for up to 2019-06-19 02:56:19Robotic process automation — which lets organizations shift repetitive back-office tasks to machines to complete — has been a hot area of

Atlassian’s co-CEO Scott Farquhar will join us at 2019-06-18 16:39:36Few companies have changed the way developers work as profoundly as Atlassian. Its tools like Jira and Confluence are ubiquitous, and over the course

Disclaimer and Notice:WorldProNews.com is not responsible of these news or any information published on this website.