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Untuk Dongkrak Penjualan, Apple Bakal Turunkan Harga iPhone

Tak lama setelah merilis laporan pendapatan untuk Q4 2018, CEO Apple, Tim Cook mengungkapkan bahwa Apple berencana menurunkan harga iPhone di beberapa pasar internasional.

Pada sebuah wawancara dengan Reuters, Tim Cook menyampaikan bahwa Apple sedang mempertimbangkan menjual iPhone dalam mata uang lokal di China dan pasar internasional lainnya untuk mendongkrak penjualan. Harga iPhone di pasar internasional sebagian besar berdasarkan dolar Amerika yang membuatnya lebih mahal karena fluktuasi kurs mata uang.

“Saat melihat kurs mata uang dan kemudian melihat mata uang yang melemah di pasar tertentu tahun lalu maka kenaikannya (harga iPhone) jelas lebih tinggi,” kata Tim Cook kepada Reuters. “Setelah masuk Januari dan mengukur kondisi ekonomi makro di beberapa pasar tersebut, kami memutuskan untuk menyesuaikan harga sesuai harga lokal seperti tahun lalu untuk membantu penjualan di wilayah tersebut.”

Hari ini Apple mengumumkan pendapatan US$84,31 miliar dan keuntungan bersih per kuartal US$19,965 miliar untuk kuartal liburan baru-baru ini. Sebagai perbandingan, Apple mecatatkan pendapatan US$88,3 miliar dan keuntungan bersih per kuartal sebesar US$20,1 miliar pada periode yang sama tahun lalu. Bagaimanapun, ini merupakan kuartal kedua terbaik Apple dalam hal pendapatan dan keuntungan di tengah melambatnya penjualan iPhone.

Untuk mendongkrak penjualan iPhone, Apple dikabarkan memindahkan beberapa staf pemasaran dari proyek lain dan bereksperimen dengan promosi diskon. Apple disebutkan telah menurunkan harga iPhone XR di China agar lebih terjangkau. Penerimaan karyawan untuk beberapa divisi juga dikurangi, tapi tidak memengaruhi divisi penting seperti tim AI.

Sumber: Reuters

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