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Fenty Beauty Is Releasing 50 Shades of a New Foundation for Dry Skin

I'm pretty sure I don't need another foundation, but if Rihanna says I do, so be it. It's the first day of the month, and Rihanna has already made it extra special with an announcement (no, not new music): Fenty Beauty is releasing a new foundation range specifically for those who suffer from dry skin.

Fenty Beauty's Pro Filt'r Hydrating Foundation ($35) comes in 50 (!) shades—no surprise there—but it's formulated with grape seed oil and sodium hyaluronate to lock in moisture with the same sweat and humidity resistant formula of its predecessor. "For the first time ever, medium to full coverage meets serious longwear in a hydrating foundation, with a perfectly smooth, natural finish that lets skin look like skin," the brand explained. "We’re talking natural—not dewy—like your skin just had a must-needed drink of water."

And its not just the formula that's different. The new hydrating foundation comes in a portable tube with a pump instead of a bottle. Trend Mood posted that in addition to the foundation, Fenty Beauty is also releasing an accompanying hydrating primer ($32), and a long kabuki foundation ($36) brush for easy application.

It's all yours on August 15 at online at fentybeauty.com, sephora.com and in Sephora stores, as well as Harvey Nichols and Boots UK.

Nerisha Penrose Assistant Editor Nerisha is the assistant editor at ELLE.com, covering all things beauty and fashion. Read More



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